Privacy Policy King77

At king77, your privacy is not merely a legal obligation — it is a responsibility we take seriously every day. This document clearly explains how we collect, use, store, and protect your personal data as a member of our gaming platform. Please take a moment to read it carefully.

Last Updated: 1 January 2026
Bahasa Melayu
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Our Privacy Commitment
Your data is not sold to any third party
256-bit SSL encryption protects all data transmissions
You have the right to access and amend your own data
KYC is processed fully securely and confidentially
Data storage complies with international security standards

The king77 Way Protecting Your Information

Your privacy is our priority. Here are six key ways king77 ensures your personal data is always protected and secure.

End-to-End Data Encryption

All data transmitted between your browser and king77's servers is protected by 256-bit SSL encryption. This means your personal information, account credentials, and financial details cannot be intercepted or read by any unauthorised party.

Secure Data Storage

Members' personal data is stored on servers protected by multiple layers of physical and digital security. Access to our databases is strictly limited to authorised personnel only, with all access activity logged and monitored.

Confidential KYC Process

Identity documents you submit for the KYC process are handled with the highest level of confidentiality. They are used solely for identity verification and legal compliance purposes, and are not shared with any external parties.

No Data Sales

King77 has never and will never sell, rent, or commercialise members' personal data to third parties for marketing purposes. Your data belongs to you, and we use it solely to enhance your gaming experience on our platform.

Layered Access Controls

King77's access control system uses two-factor authentication and real-time session monitoring to ensure only you can access your account. Any suspicious login attempt will be flagged and you will be notified immediately.

Right to Data Erasure

You have the right to request deletion of your personal data from king77's systems at any time, subject to mandatory record-keeping requirements for legal compliance. Data deletion requests will be processed within 30 business days upon completion of identity verification.

1Privacy Policy Introduction & Scope

This Privacy Policy ("Policy") is published by king77 and applies to all users who access or use our gaming platform at https://king77.ml. This Policy describes our practices regarding the collection, use, disclosure, and protection of your personal information.

By registering an account or using the king77 platform, you consent to the collection and use of your personal information as described in this Policy. If you do not agree with this Policy, please discontinue use of our platform.

This Policy should be read together with Terms and Conditions king77. Both documents together form the complete agreement between you and our platform.


2Types of Personal Data We Collect

King77 collects various types of personal information depending on how you interact with our platform. Below is a summary of the data we collect and its purpose:

Data Category Example Information Purpose of Collection
Identity Information Full name, date of birth, IC number, photo Account registration & KYC verification
Contact Information Email address, phone number, mailing address Platform communications & notifications
Financial Information Bank account number, transaction records Deposit & withdrawal processing
Usage Data Game logs, betting history, active sessions Platform improvement & support
Technical Data IP address, device type, browser, location Security & fraud detection

We only collect data that is strictly necessary for the stated purposes. We do not collect sensitive information such as health data or religious beliefs unless required by law.


3How We Use Your Data

The personal data we collect is used solely for the following purposes:

  • Verify your identity during registration and the KYC process to meet compliance requirements
  • Securely and swiftly process deposits, withdrawals, and all financial transactions on the platform
  • Provide effective customer support whenever you need assistance
  • Send important notifications related to your account, promotions, and platform updates
  • Detect and prevent fraud, money laundering, and other unlawful activities
  • Improve the design, functionality, and user experience of the king77 platform
  • Comply with applicable legal and regulatory obligations
  • Conduct internal analytics to understand aggregate platform usage patterns

Marketing: We only send you marketing communications if you have given explicit consent. You may withdraw this consent at any time through your account settings.


4Data Sharing & Disclosure

King77 does not sell or rent your personal data to any third party for commercial purposes. However, in certain circumstances, we may need to share your data with the following parties:

  • Payment service providers — DuitNow, FPX, Touch 'n Go, and GrabPay require transaction information to process your deposits and withdrawals
  • Technology service providers — Infrastructure partners who assist us in operating the platform technically, subject to strict confidentiality agreements
  • Regulatory bodies and authorities — When required by law or a valid court order
  • Fraud detection — Third-party systems used to detect and prevent fraudulent activity to protect all members

All third parties we work with are bound by data protection agreements that ensure your information is handled to the same stringent standards we apply ourselves.

In all data-sharing instances, we disclose only the minimum information necessary. Your data is never shared beyond what is strictly required for the stated purpose.


5Cookies & Tracking Technologies

King77 uses cookies and similar tracking technologies to enhance the user experience on our platform. The following are the types of cookies we use:

  • Essential Cookies — Required for core platform functions such as login and session management. These cookies cannot be disabled.
  • Performance Cookies — Helps us understand how users interact with the platform for technical improvement purposes.
  • Functional Cookies — Stores your preferences such as language, display settings, and game preferences for your convenience.
  • Analytics Cookies — Used to collect aggregate usage statistics to help us understand platform traffic patterns.

You can manage cookie settings through your browser preferences. Please note that disabling certain cookies may affect the functionality of the king77 platform. For the best experience, we recommend keeping essential and functional cookies enabled.


6Data Security & Protection Measures

King77 implements a range of technical and organisational security measures to protect your personal data from unauthorised access, loss, or misuse:

  • 256-bit SSL encryption for all data in transit between your device and our servers
  • Data-at-rest encryption for all sensitive records in the database
  • Strict role-based access controls — only authorised personnel with a legitimate business need may access member data
  • Round-the-clock 24/7 security monitoring with automated intrusion detection systems
  • Regular security assessments and penetration testing by independent security experts
  • A comprehensive incident response plan to address any data breaches swiftly

While no security system is entirely perfect, we continuously strive to stay one step ahead of the latest threats. In the event of any data breach affecting your information, we will notify you within the timeframe required by applicable law.


7Your Rights Regarding Personal Data

As a king77 member, you have the following rights regarding the personal data we hold about you:

Right of Access

You may request a copy of all personal data we hold about you at any time.

Right to Rectification

If any of your data is inaccurate or out of date, you have the right to request correction promptly.

Right to Erasure

You may request deletion of your personal data, subject to legal retention obligations.

Right to Object

You may object to the processing of your data for direct marketing purposes at any time.

Right to Portability

You have the right to receive your data in a machine-readable format for transfer to another platform.

Right to Restriction

You may request that we temporarily restrict the processing of your data while a dispute is being resolved.

To exercise any of the above rights, contact the king77 support team via live chat within the platform. We will process your request within 30 business days.


8Data Retention & Deletion

King77 retains your personal data only for as long as necessary to fulfil the original purpose of collection or as required by law. The following are our data retention guidelines:

  • Active account data — Retained for the duration your account is active and for 5 years after account closure for financial compliance purposes
  • Transaction records — Retained for 7 years in compliance with Malaysia's accounting and financial legal requirements
  • KYC Documents — Retained for 5 years after the business relationship ends, in accordance with anti-money laundering requirements
  • Communication logs — Retained for 2 years for dispute resolution and customer support purposes
  • Cookie data — Retention period varies by cookie type, ranging from the current session up to a maximum of 12 months

Once the retention period expires, your data will be securely deleted or anonymised in accordance with our standard procedures. Anonymised data can no longer be linked to any specific individual and may be used for aggregate analytics without time limitation.


9Children's Privacy

The king77 platform is strictly for individuals aged 18 and above. We do not knowingly collect, store, or process personal data of anyone under the age of 18.

If we discover that information has been collected from someone under the age of 18, we will take immediate action to delete that data and close the relevant account without prior notice.

Warning: If you become aware that someone under the age of 18 has registered or is using the king77 platform, please notify us immediately through our support channels.


10Privacy Policy Amendments

King77 reserves the right to amend this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or platform functionality. Any amendments will take effect upon publication of the updated version on this page.

For significant changes, we will notify you via in-platform notification or email at least 14 days before the changes take effect. This gives you sufficient time to review the changes and make a decision about your continued use of our platform.

The "Updated" date at the top of this document indicates when the latest revision was made. We encourage you to review this page periodically to stay informed about how we protect your information.


11Contact Us Regarding Privacy

If you have any questions, concerns, or complaints regarding this Privacy Policy or how we handle your personal data, please contact our data protection team through the following methods:

Live Chat (Preferred Method)
Available 24/7 via the chat icon at the bottom corner of the king77 platform
Data Protection Email
[email protected] — Response within 3 business days
Processing Time
All data rights requests are processed within 30 business days
Safe & Trusted Platform

Join king77 — Where Your Privacy Always Protected

Now you know how we protect your data. Register a king77 account today and enjoy a safe, fair, and exciting gaming experience with our growing community.

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